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NPD shows that social networks and reviews are top influencers.
January 17, 2013
By: TOM BRANNA
Editor
While friends and family recommendations and the availability of samples are still the leading purchase influencers for women looking to buy anti-aging facial skin care products, online sources are leading the way, according to The Anti-Aging Facial Skincare Consumer Report by The NPD Group, Inc. The percentage of women who found information through searches done online increased the most since 2010, compared to other influences that either stayed the same or decreased slightly. In a...
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